Free tools to improve your results on social networks, Seo tools

The tool fair that you hand in your work on social networks is not easy. Need to test many to find which really you served. The problem increases even more if you have a limited budget. Then, the search becomes more complicated. That is why I have proposed select you free tools that will lend a hand with the management of your social networking profiles.

Here you have all the apps that have split them into 5 categories according to the type of use to which you may need it. Many of them are quite complete and could be in several options.

Listen to of the networking social

Section designed to keep you alert on issues that have to do with your profile in social networks that you are managing well.

Tweet reach

I love the simple operation of Tweet reach. In the home directly put a term that you want to track on Twitter, connect you with your profile and have an enormous amount of information about this term, especially the Tweets which currently are talking of that term.

It has interesting reports which you can send the mail, but you must register so they give you that option. I recommend that you do not put a term very general, rather concrete because but can leave you information which you accomplish nothing.

Social mention

Better-known tool between the community managers. Socialmention a concept you put in your browser and makes you a summary of the information from websites to which are the social networks in which most spoken about it.
A point which I think is interesting of this tool is called as sentiment which makes you a differentiation of messages through categories according to the reaction of the user. It is not 100% reliable, because when you have a question you put it as 'neutral', but it can be a good reference to see negative or positive messages on this topic.


Ideal for track terms, although this time specialized in Twitter. Simplicity is one of its virtues. On Twazzup, you put a concept, you enter in your Twitter account and you'll have lots of information about something in particular.
How is it different from the others? See in real time what is happening. In addition you can shorten the search according to influencers and other categories that interest you so you need more disclosures. I recommend to narrow your search you again because but you will leave all Twitter information and you can lose much time between so much data.


If you need many references to monitor terms or profiles this is your tool. The first thing you must do in HowSociable is give you high in the free account for but does not give you the 12 metric that has. Like the other is very simple. You put the words and gives you a list of what you need on that term.
What can you serve? More information about the term in question, who talks about it, etc so you can thus already have good vision. That's what I usually do, with this tool and the other on monitoring of terms you know with tools free or freemium much useful information for your work on social networks.


One of the simplest applications from the list, but no less effective. Thanks to your browser you get the latest updates that are about a topic in different social networks, blogs, etc.

By that utility that has you can get an idea that the best option of using Addictomatic is to know what is said about a subject. I use it to for example search topics from which you want to know more about a subject that I might speak in social networks at that time and I've caught in 'out of play'.

Tools for analytics

Consider objectives and know if you are approaching is the basis of a good job in social networks. And for that you can not miss good tools to know everything.


This tool was formerly known as Socialbro. It has a free version that offers many possibilities. Audience will help you to have a good dashboard on your community both on Twitter and Instagram, right now it is in beta, but it has very good paint.
The free account you just one of the social networks. For example to know what is the best time to Twitter seems a mandatory tool because it offers you the ideal Strip and when more people in your community will see it. Highly recommended.


It was a great discovery that I made a few months ago and that sure that you love. Through Cyfe you have a dashboard that you're adding different widgets where each one of them can be from your social networking profiles to e.g. your Google Adwords account or your blog information.
Configure it has mystery, although some options in the free version you don't have. I usually it use to have a brief summary of various social networking profiles especially to know its evolution and with a glance be already clear is evolving all, according to the objectives that has raised customer.


This tool is designed to Pinterest and gives you lots of information about your activity on this social network. The free version is designed to give you data as for example new followers, the pins that you have, etc.
When I discovered ViralWoot a few months ago liked me that was specialized on Pinterest because it gives you specific data and that it is difficult to find. For a user average need more data I recommend moving to the paid version.


When you want to learn more about a hashtag because you want to see if you are having impact, then I recommend that you use this tool. In the search box on Keyhole put the concept and details you all about the term both Twitter and Instagram. If you want to save the searches then you will have to sign up for the free plan.

You have already advanced a little for what soil to use it. When I want to know if talk of a very specific term of such social networks and need to know for example who are the most influential talking about that, then Keyhole is your tool.


It is most complete tool to manage Instagram and with which you can manage your profile without much complication. Within the free version of Iconosquare there are quite a few extensions that you can serve to improve your management of your account Instagram considerably and thereby increase your number of followers.

I also recommend this tool because they send you interesting daily reports about your activity on Instagram. Also have pretty good payment plans that maybe for $14 you have more features that you need.

The profile management

Save time and manage the profiles of different social networks are the two objectives that meet these tools in this category.


The jewel in the Crown of the tools dedicated to social networking that has a free version that will come out. I use Hootsuite to monitor e.g. Twitter or Facebook. How columns of a recommendation that I give you is to put any keyword that defines your business and constantly have that updated part if you can bring something to a future client, any doubts of someone or if there is any controversy in the sector.

The free version offers almost all of the possibilities. There are extras such as add team members to the account or manage more than 3 profiles of social networks than that because you have to go to the paid version. In the event that you want to focus on a couple of profiles, it's perfect for be well aware. Instagram management is not to be big deal.


A good alternative to Hootsuite. I also usually use to manage profiles of Twitter because of a very simple way you can organize different tweets and also also usually used to carry pages of different companies.

What I like most is that Grabinbox is very simple. But it also is clear the defect. It does not offer you a lot of analytical data on interactions with publications, etc. But if you have a tool that complements this aspect, it is a good way to manage profiles that do not require much work.


This tool is one of the jewels in the Crown on my tools list free for social networks. I discovered it a few years ago and since then with the free version to manage Twitter profiles. Your organization is similar to the Hootsuite since you also add columns depending on what you want: monitor a term, your Tweets, etc.

I recommend that you use TweetDeck to manage for example your account Twitter person. Mobile app could improve a little, especially for mobile determined that going to pedal, but is one of those free tools that you have to try. A trick is to organize columns for lists and terms to have a good dashboard on such talk in the sector.


Another one of the Crown jewels in the world of social networking tools. In Buffer you can program to publish in two profiles on social networks in a very simple way and with a couple of clicks, which makes it one of the online applications that any community manager has to use it.
You will surely see him very useful to automate the updates on Twitter and if you for example have other associated account put the tweet for another hour. Thus themessage can have more impact.


Tool specialized for Twitter and with a quite interesting free version. It will help youfor example to schedule posts, view statistics about your community and make more intelligent searches with the search box on the social network.

I usually use Manageflitter to schedule multiple tweets because it has a performance so simple that in half an hour you've organized all week with more than 3 tweetsper day. Save some time and as you're changing dates will be telling you the best time to tweet.

To manage content

The content is an important part of your daily work with social networks and to offer the best of the best to have more engagement, then fundamental tools to make content cure and that throw you a hand.


It is not a tool that is in focus for social networking, but it helps to organize all yourcontent. If you don't know Dropbox, you are taking because it offers plenty of spacefree on the cloud to host files.
What can you serve? I I'm from one side to another and work with different computers I used to have hung everything what has to do with the profiles that I manage, from Excel with the latest data to the texts with the next Tweets. In addition to that if you work with clients can share a folder with all the information so you go watchingthe evolution of the campaigns.


Canva is another well-known tool, and you must include it in your day to day. The main reason is the ease with which you can make images with visual potential and very interesting elements without having to be an expert. In addition if it wasn't little isfree except for some aspects or photos of your bank of images.

It is my reference tool when it comes to edit for example Facebook ads or any pictures that you want to include some extra work. It also has templates that have savedme more than one day to update profiles of some of my clients. In short, add it to Favorites today itself.

Evernote (Chrome extension)

Other tools which were not intended to manage social networks but that will save you much time. EverNote will serve to keep notes of all types, from posts that you'rewriting in draft until ideas go looking on the Internet and then want to remember.

I use it quite as content store. If you manage multiple profiles of social networks, different themes and in addition you must be the last on the subject you must go to meet all in one site. And with the extension you have to the search engine Google Chrome with just one click Save whatever you want and point.


Update your social networking profiles every day is not easy. For that have been born tools as Buzzfeed where you have all kinds of content from diverse cultures and for all tastes. It is separated into different categories and also in the search box you find some 'gems' for example to have a day with more interaction in your community.

The soil used to have a reference on viral content that can for example be glad a community and search for more interaction.


A tool that you must also add to Favorites. Piktochart is designed so that you can make different types of graphics, animations and presentations in a professional way. In addition the freeware version offers you many options that allow you to do a good job.

It has quite a few free templates and desk to edit everything is quite simple to work. I usually use it to update time for example with information that summarizes data from the sector for example.

In search of the influencers

Watch who are those who have more influence in your industry is ideal for campaigns with them or even draw your attention.


To my like to call as the thermometer of the engagement of your brand on social networks. Its functioning is rather simple. You sign up and you're adding your profiles so that thus calculate you the index have, i.e. it gives you a score on how present are your brand among your followers.

My recommendation is to use Klout on one side to see the statistics that you commented and on the other to see aspects as important as knowing when to send a message that gives you many parameters that are very interesting to make your work more productive.


It is the competition of Klout. I discovered it recently by a recommendation from a coworker. I used it to add more data and to have a much more complete dashboard with detailed information about the same profile.

In addition you can also use it to see the impact of influencers among his followers. Kred can be a good complement to information that gives you Klout, to thus make you an idea of which are the profiles to such a campaign in collaboration with the brand.

This tool is exclusively focused on Twitter. The soil used to monitor for example accounts that have a large community, since you can configure everything so reports arrive you time on certain aspects and interactions, key words, etc. is free but has the defect that you can only use it with the social network of the bird by limiting your work much. Recommended for specific work with a client who has a special promotion with a Twitter account.


If your company is looking for influencers to promote their products or maybe you have to find relevant people within a sector, then do not hesitate to use Klear. It is a payment tool, but which has a number of features of the application that are free for you so take advantage of their potential.

Not only you can find the most influential and then try that you promote your products. Thanks to Klear interaction with some of them you can work to try to collaborate, interact or have a meeting with someone you see have powerful enough presence in the sector and in addition each tweet, post or update has much engagement.


When analyzing your profile start Followerwonk. Just put the name of your profile gives you lots of information about everything related to your activity, your community, etc. You will need a while to see all data that gives you.

I recommend that you can't miss with so much data and with each of them to see the utility that has for you. I usually use it to for example to analyze your customer accounts before starting work.

Entradas populares