users of Galaxy Note 7: "should turn it off and stop using the device – Samsung release

The explosion of a Galaxy Note 7

Some replacement of the Samsung Galaxy Note 7 have problems of battery and of overheating

Recommends also that all owners of an original model of Galaxy Note 7 or a replacement unit that the "turn off and stop using

Not there is peace for the Samsung Galaxy Note 7. After Samsung claim all them devices in USA, Korea of the South and others territories by them numerous cases of blasts of its battery, the terminals of replacement also are presenting problems, although of another type.

As reported by The Wall Street Journal, the new Note 7 batteries sent to buyers have overheating problems, but without reaching burst as in previous models; and also loss of battery charge at a higher speed than usual.

The South Korean Group Samsung Electronics has ordered all of its global partners the cessation of the sale of its Smartphone Galaxy Note 7 and changes of devices that were replaced, once burn some of these new models. Hours later, the South Korean company announced the cessation of the production of the Galaxy Note 7.

In a statement, the world leading manufacturer of smart phones said that he made this decision to allow an "in-depth investigation" of these incidents that have hurt him seriously. In the brief statement, the South Korean company launches a clear warning to consumers: "whether a Galaxy Note 7 original or replaced one must turn off and stop using the device".

Official release of Samsung Spain

Samsung is saw obliged to order the 2 of September it called to review of 2.5 million of units of its Note 7, a ' phablet', terminal of size intermediate between the phone and the tablet. Some devices had been burned because of defective batteries. The operation of collection to spend with normality until the week last is produced new incidents apparently with Galaxy Note 7 that had been replaced.

"The security of them consumers is our priority, Samsung requests to all them operators and retailers that let of sell and change the Galaxy Note 7 while is takes just the research", wrote the group, that the Monday had announced that "fit them volumes of production" of the apparatus.

Samsung Electronics shares have fallen an 8.04% on the Seoul Stock Exchange after the announcement.
At the close of trading on the Asian country the price of the titles of South Korean technology giant plunged to 1,545 million won (1,241 euros / 1.379,4 dollars), compared to 1.68 billion won (1.348,5 euros / US $1,500) in which closed on Monday at the local park. 

Disastrous management of the crisis

La management of the crisis by Samsung also has been pretty disastrous, since the Group has recognized of form implied by first time that them devices distributed to replace them first million of the Note 7 sold also had problems.

"The first time you can think in an error." " But it same is repeated two times in the same model and this will generate a considerable loss of confidence of the consumers ", noted Greg Roh, of HMC Investment Securities." The reason that consumers lean by Apple or Samsung is the reliability of the product. In this, the damage in terms of image will be inevitable and Samsung will have to be used to fund to reverse the trend." The South Korean Group justified its decision by the need for a "thorough investigation" of the incident that have hurt him much. The decision of Samsung was aplauidad by Elliot Kaye, director of the Agency American of safety of the consumer (CPSC), that advised to his time to them consumers that turn off their appliances.

"Nobody should be concerned by the made of that a phone can put in danger to people or property", said in a statement. 

¿would a fiasco of ' 10,000 million ?

He Sunday, the giant American of telecommunications AT & T and its competitor German T-Mobile announced that ceased the operations with them Galaxy Note 7 to the expected of research supplementary. On Monday, a person in charge of a supplier of Samsung said the South Korean Agency Yonhap that the Group had decided to suspend the production of the device. Certain analysts estimated that Samsung, willing to all to follow to float in a market bearing, had released quickly and running the production of the Note 7 in the same time in that Apple intensified them expectations with its iPhone7.Sin however, this "phablet" was crucial this year in the plan of growth of the branch "smartphones" of the giant South Korean, threatened also in the range of models Basic by newly arrived ambitious from of Chinese.

"Linda Sui, specialist of telephony mobile at Strategy Analytics, estimates that this case could cost you to Samsung" 10,000 million of dollars or more "." "He impact in the image of brand and in the confidence of them consumers could be much worse", ensures it specialist, and adds that Samsung until could have that give completely to the Note 7.

The failure of Note 7 is more disturbing because it occurs at a critical time for the group, embarked on a generational transition in its dome. Last Wednesday, the US Fund Elliott Management threw more fuel to the fire by proposing that the group is escindiera into two independent companies.

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